{"product_id":"visual-intelligence-how-we-create-what-we-see-ca-0393319679","title":"Visual Intelligence: How We Create What We See","description":"\u003ch2\u003eAbout This Book\u003c\/h2\u003e\u003cp\u003eHave you ever stopped to think about how your brain transforms light into the vibrant world of colour and motion? \u003cstrong\u003eVisual Intelligence: How We Create What We See\u003c\/strong\u003e by cognitive scientist Donald D. Hoffman takes you on a fascinating journey into the machinery of perception. Hoffman argues that seeing is not a passive recording of reality but an active construction shaped by millions of years of evolution. This book challenges you to reconsider what you think you know about your own eyes and brain.\u003c\/p\u003e\u003ch2\u003eKey Topics\u003c\/h2\u003e\u003cp\u003eThe book dives into the neural mechanisms that build our visual experience from raw sensory data. It investigates the gap between objective reality and subjective experience, and how evolution has fine-tuned our visual systems for survival. Concepts such as visual intelligence are explored, suggesting that perception involves problem-solving and interpretation by the brain. The work references the visual cortex, perceptual processes, and how the brain makes sense of ambiguous information.\u003c\/p\u003e\u003ch2\u003eWho Should Read This\u003c\/h2\u003e\u003cp\u003eThis book is for anyone curious about neuroscience, cognitive science, psychology, or the philosophy of perception. Whether you are a student, a researcher, or simply a keen reader wanting to understand how your mind works, this text offers accessible insights. It is written in a way that engages the general public without sacrificing scientific depth.\u003c\/p\u003e\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eVisual Intelligence: How We Create What We See\u003c\/strong\u003e is a neuroscience book that delves into visual perception and the active role our brains play in constructing what we see. It examines the relationship between objective reality and subjective visual experience, presenting vision as an evolutionary-shaped, interpretive process rather than a simple camera-like recording.\u003c\/p\u003e\u003ch2\u003eEducational Use\u003c\/h2\u003e\u003cp\u003eThis book is intended for educational purposes and general knowledge about neuroscience and visual perception. It is not a substitute for professional medical advice, diagnosis, or treatment.\u003c\/p\u003e","brand":"Donald D. Hoffman","offers":[{"title":"Default Title","offer_id":48330010099950,"sku":null,"price":53.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/61iLBnu773L._SL1200.jpg?v=1784207492","url":"https:\/\/vitamin4ca.com\/products\/visual-intelligence-how-we-create-what-we-see-ca-0393319679","provider":"vitamin4ca","version":"1.0","type":"link"}