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The Upside of Irrationality: The Unexpected Benefits of Defying Logic (P.s.)

$43.56

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic (P.s.)

The Upside of Irrationality: The Unexpected Benefits of Defying Logic (P.s.)

$43.56

to The Upside of Irrationality

In The Upside of Irrationality, behavioural economist Dan Ariely invites readers to reconsider the role of irrationality in our lives. Rather than viewing irrational decisions as mere mistakes, Ariely suggests they can sometimes lead to unexpected benefits. This book offers a fresh perspective on human behaviour, blending psychology and economics to reveal the often-surprising advantages of our seemingly illogical choices.

What This Book Explores

Drawing on a range of engaging experiments and real-world examples, Ariely challenges the traditional assumption that irrationality is always harmful. He explores how our emotions, biases, and social influences can actually improve creativity, strengthen relationships, and enhance decision-making. This book is not just about identifying flaws in our thinking—it is about understanding the hidden strengths that come from our unique human quirks.

Key Themes

  • Reframing Irrationality: Learn how behaviours often labelled as irrational can serve positive functions.
  • The Power of Context: Discover how our environment and social norms shape our choices in ways we might not expect.
  • Practical Applications: Find out how insights from behavioural economics can be applied to improve personal and professional life.

Each chapter presents thought-provoking ideas that encourage readers to look beyond conventional wisdom.

Who Should Read This Book?

This book is ideal for anyone interested in understanding human behaviour, whether you are a business leader, a student of psychology, or simply a curious reader. It is particularly valuable for those who want to harness the positive aspects of irrationality in their own decision-making. The book is written in an accessible, conversational style, making complex research easy to grasp.

About the Author

Dan Ariely is a renowned behavioural economist and professor at Duke University. He is the author of several bestselling books, including Predictably Irrational. His work has been featured in major media outlets and has influenced fields from marketing to public policy.

Frequently Asked Questions

Do I need to read Predictably Irrational first? No, The Upside of Irrationality stands alone, though reading the earlier book can provide useful context.

Is this book academic or accessible? Ariely writes in an engaging style that makes research accessible to general readers.

What makes this book unique? It focuses on the positive side of irrationality, offering a refreshing counterpoint to traditional critiques of human decision-making.

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Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.

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