The Upside of Irrationality: Behavioural Economics Insights

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic (P.S.)

$43.66

Dresses Size Chart

Dress Size Chart (Inch)

DRESSES SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	34"-35"
S	2-4	33"-34"	26"-27"	36"-37"
M	6-8	35"-36"	28"-29"	38"-39"
L	10-12	37"-39"	30"-32"	40"-42"
XL	14	40"-42"	33"-35"	43"-45"

Dress Size Chart (cm)

DRESSES SIZE IN CM
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	78.7-81.2	60.9-63.5	86.3-88.9
S	2-4	83.8-86.3	66-68.5	91.4-93.9
M	6-8	88.9-91.4	71.1-73.6	96.5-99
L	10-12	93.9-99	76.2-81.2	101.6-106.6
XL	14	101.6-106.6	81.2-88.9	109.2-114.3

Swimwear Size Chart

Dress Size Chart (Inch)

SWIMWEAR SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	33"-34"
S	2	33"-34"	26"-27"	35"-37"
M	4	35"-36"	28"-29"	37"-38"
L	6	37"-39"	30"-32"	39"-41"
XL	8	40"-42"	33"-35"	42"-44"

Shoes Size Chart

US	EURO	UK	AUS	JAPAN	CHINA
5	35-36	3	3.5	21.5	35
5.5	36	3.5	4	22	35.5
6	36-37	4	4.5	22.5	36
6.5	37	4.5	5	23	36.5
7	37-38	5	5.5	23.5	37
7.5	38	5.5	6	24	37.5
8	38-39	6	6.5	24.5	38
8.5	39	6.5	7	25	38.5
9	39-40	7	7.5	25.5	39
9.5	40	7.5	8	26	39.5
10	40-41	8	8.5	26.5	40
11	41-42	9	9.5	27.5	41

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic (P.S.)

$43.66

Description
Additional Information

Dan Ariely's Unique Perspective

Dan Ariely blends rigorous academic research with a conversational, witty style. Through clever experiments, he uncovers the roots of our irrational decisions, making counterintuitive ideas accessible to all. This approach challenges common assumptions about human nature, revealing how our quirks can lead to surprising advantages.

Key Insights for Everyday Life

The book examines how emotions, social norms, and context drive our choices more than pure logic. Readers learn why we procrastinate, overvalue what we own, and how adaptation boosts well-being. These insights offer practical tools for better decisions at work and home.

Who Should Read This Book?

This book appeals to psychology enthusiasts, business professionals, and anyone keen on self-improvement. Leaders gain insights into consumer behaviour and employee motivation. Students enjoy accessible research, and curious readers delight in Ariely's engaging storytelling that brings studies to life.

What Is The Upside of Irrationality?

In The Upside of Irrationality, behavioural economist Dan Ariely reveals how our seemingly irrational behaviours can yield surprising benefits. Building on his earlier work, he examines flawed decisions in work, relationships, and health—and how these imperfections can be harnessed for positive outcomes. The book challenges the idea that rationality is always the ultimate goal.

Frequently Asked Questions

How does this book compare to Predictably Irrational?

While Predictably Irrational focuses on systematic errors, The Upside of Irrationality highlights the potential benefits of those errors. It offers more practical guidance on leveraging irrationality in daily life.

Is this book based on real scientific research?

Yes, every concept is grounded in studies conducted by Ariely and other leading researchers. The book includes references to published experiments and real-world applications.

Do I need a background in economics to understand it?

No. The book is written for general readers. Ariely explains concepts clearly without assuming prior knowledge, making complex topics accessible to anyone.

Important Information

Things You Need to Know

Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.