{"product_id":"the-hour-between-dog-and-wolf-risk-taking-canada-0143123408","title":"The Hour Between Dog and Wolf: How Risk Taking Transforms Us, Body and Mind","description":"\u003ch2\u003eUnderstanding the Body's Role in Risk Taking\u003c\/h2\u003e\u003cp\u003eHave you ever wondered why your heart races before a big decision? John Coates, a former trader turned neuroscientist, explores how our bodies profoundly shape risk-taking. He explains that the autonomic nervous system s us for action, while hormones like testosterone and cortisol directly influence our appetite for risk. Chronic stress, he warns, can impair judgment, while recovery is essential for clear thinking. This section offers a biological foundation for behavioural economics, making complex ideas accessible through studies of traders, athletes, and everyday people.\u003c\/p\u003e\u003ch2\u003eKey Themes and How They Resonate\u003c\/h2\u003e\u003cp\u003eThe book weaves together several compelling themes. It investigates the biology of market bubbles and crashes, showing how collective physiological states can drive financial behaviour. Coates also examines confidence, overconfidence, and the feedback loops between body and brain. Readers will gain insight into why some people thrive under pressure while others struggle. The central metaphor—the transition from calm (dog) to alert (wolf)—illustrates the tipping point where rational analysis gives way to instinct. This framework applies not just to trading, but to any high-stakes environment requiring split-second decisions.\u003c\/p\u003e\u003ch2\u003eWho Should Read This Book?\u003c\/h2\u003e\u003cp\u003eThis book is ideal for traders, investors, and finance professionals who want to understand their own decision-making processes. However, its insights extend to entrepreneurs, athletes, leaders, and psychology students. The engaging narrative makes neuroscience understandable without oversimplification. Although the focus is on financial risk, the principles apply to life's most intense moments of uncertainty.\u003c\/p\u003e\u003ch2\u003eWhat Is The Hour Between Dog and Wolf?\u003c\/h2\u003e\u003cp\u003eWritten by John Coates, this book delves into the physiological and neurological underpinnings of risk-taking. The title refers to the transitional period between a calm state (dog) and a heightened state of alert (wolf)—a metaphor for the shift from rational decision-making to instinctive, stress-driven responses. Coates draws on cutting-edge research to explain how hormones like testosterone and cortisol influence our choices, especially in high-pressure environments like financial markets. He challenges the traditional view of risk as purely cognitive, offering a new perspective that integrates body and mind.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eIs this book purely about trading?\u003c\/h3\u003e\u003cp\u003eNo. While it uses trading as a primary example, the concepts apply to any situation involving risk and uncertainty. The book is grounded in neuroscience and endocrinology, providing a universal perspective.\u003c\/p\u003e\u003ch3\u003eDo I need a background in science?\u003c\/h3\u003e\u003cp\u003eNot at all. Coates explains the science in an accessible way, using real-world examples and stories.\u003c\/p\u003e\u003ch3\u003eWhat makes this book different from other decision-making books?\u003c\/h3\u003e\u003cp\u003eIt uniquely bridges the gap between biology and behaviour, moving beyond cognitive biases to explore the physical basis of risk-taking.\u003c\/p\u003e\u003ch3\u003eDoes the book offer practical advice?\u003c\/h3\u003e\u003cp\u003eYes, it provides insights that can help readers recognize their own physiological states and make more informed decisions.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":48325944279278,"sku":null,"price":55.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/71-C-u5gWRL._SL1500.jpg?v=1784162202","url":"https:\/\/vitamin4ca.com\/products\/the-hour-between-dog-and-wolf-risk-taking-canada-0143123408","provider":"vitamin4ca","version":"1.0","type":"link"}