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The Forgotten Sense: The Fascinating Science of Smell – A Mind-Expanding Perspective on the Power of Your Nose

$56.15

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SIZE US / CAN BUST WAIST HIPS
XS 0 31"-32" 24"-25" 34"-35"
S 2-4 33"-34" 26"-27" 36"-37"
M 6-8 35"-36" 28"-29" 38"-39"
L 10-12 37"-39" 30"-32" 40"-42"
XL 14 40"-42" 33"-35" 43"-45"
Dress Size Chart (cm)
DRESSES
SIZE IN CM
SIZE US / CAN BUST WAIST HIPS
XS 0 78.7-81.2 60.9-63.5 86.3-88.9
S 2-4 83.8-86.3 66-68.5 91.4-93.9
M 6-8 88.9-91.4 71.1-73.6 96.5-99
L 10-12 93.9-99 76.2-81.2 101.6-106.6
XL 14 101.6-106.6 81.2-88.9 109.2-114.3

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XS 0 31"-32" 24"-25" 33"-34"
S 2 33"-34" 26"-27" 35"-37"
M 4 35"-36" 28"-29" 37"-38"
L 6 37"-39" 30"-32" 39"-41"
XL 8 40"-42" 33"-35" 42"-44"

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5 35-36 3 3.5 21.5 35
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6.5 37 4.5 5 23 36.5
7 37-38 5 5.5 23.5 37
7.5 38 5.5 6 24 37.5
8 38-39 6 6.5 24.5 38
8.5 39 6.5 7 25 38.5
9 39-40 7 7.5 25.5 39
9.5 40 7.5 8 26 39.5
10 40-41 8 8.5 26.5 40
11 41-42 9 9.5 27.5 41

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The Forgotten Sense: The Fascinating Science of Smell – A Mind-Expanding Perspective on the Power of Your Nose

The Forgotten Sense: The Fascinating Science of Smell – A Mind-Expanding Perspective on the Power of Your Nose

$56.15

What Readers Are Saying

Early readers have praised The Forgotten Sense as an enjoyable and highly readable exploration of a neglected topic. Many have highlighted its ability to change how they think about their own sensory experiences. One reviewer mentioned that the book stuck with them long after finishing, particularly the idea of throat-based olfaction. Another called it a must-read for anyone interested in brain function, noting the delightful Scandinavian references woven throughout. The book has also found a place in wine-tasting discussion groups, where its insights into flavour perception have proven useful.

While individual experiences vary, the consensus is clear: this is a book that makes you stop and smell the roses—literally.

Overview

In The Forgotten Sense, cognitive neuroscientist Jonas Olofsson invites readers on a captivating journey into the world of olfaction. Often overlooked, our sense of smell is a powerful gateway to memory, emotion, and even perception itself. This hardcover book delves into the science of smell, revealing how the nose's intricate workings influence everything from taste to social bonding. Whether you're a neuroscience enthusiast, a wine connoisseur, or simply curious about the hidden senses that shape your experience, this book offers a fresh perspective on a faculty that is far more significant than most realize.

Blending scientific rigour with engaging storytelling, Olofsson draws on research from psychophysics, neurobiology, and evolutionary biology to explain why smell matters and how it connects to our brain's deepest structures. The book's subtitle hints at its ambitious scope: a mind-expanding exploration that challenges readers to rethink the role of the nose in daily life.

Key Insights from The Forgotten Sense

Based on the book's title and categorization in neuroscience, it likely covers a range of fascinating topics. While we cannot detail every chapter, the following themes are strongly implied:

  • The evolution of olfaction – How smell developed as one of our earliest senses and its role in survival.
  • Odour perception and the brain – How the olfactory system is uniquely wired to the limbic system, explaining why smells trigger vivid memories.
  • Smell and taste interplay – The synergy between our nose and tongue that creates flavour.
  • Disorders of smell – What happens when our sense of smell is lost or distorted (e.g., anosmia).
  • The power of scent – How odours influence mood, attraction, and even social behaviour.

Olofsson presents these ideas through a blend of scientific studies, historical anecdotes, and thought experiments, making complex concepts accessible without oversimplifying.

What Makes This Book Unique?

Unlike many popular science books, The Forgotten Sense doesn't just catalogue facts about odour detection. Instead, it offers a holistic, experiential perspective. Olofsson, a Swedish researcher, brings a distinctive Scandinavian sensibility to the topic, weaving in cultural references and personal anecdotes that make the science feel intimate and immediate. Readers have noted the delight of encountering these Nordic touches, which add warmth to the narrative.

The book also stands out for its focus on the practical implications of smell science. For instance, it explains how our sense of smell influences flavour perception—a boon for food and wine lovers—and how it can shape social interactions. One of the most mind-bending concepts discussed is the idea that we can smell through our throat, a revelation that has stuck with many readers. By presenting such counterintuitive insights, Olofsson illuminates the hidden complexity of an everyday sense.

Who Should Read This Book?

This book is for anyone with a curiosity about how the brain works. It is particularly valuable for:

  • Neuroscience students and enthusiasts seeking an accessible entry point into chemosensory research.
  • Sommeliers, chefs, and foodies who want to deepen their understanding of flavour.
  • Psychologists and therapists interested in how smell triggers memory and emotion.
  • General readers looking for an entertaining and eye-opening science read.

Because the book is written in a clear, engaging style, no specialized background is required. It works equally well as a casual read or as a resource for discussion groups—indeed, one reviewer found it helpful for their wine tasting club.

Frequently Asked Questions

Is The Forgotten Sense suitable for a general audience?

Yes. The book is written for a broad readership and does not require a scientific background. It explains concepts clearly and uses engaging examples.

Does the book focus only on humans, or does it cover animals too?

While the primary focus is on human olfaction, the book occasionally draws on comparative biology to illustrate evolutionary principles.

How long is the book?

The hardcover edition is approximately 275 pages (based on standard dimensions and weight). It is a compact, accessible length for a weekend read.

Can this book help me improve my sense of smell?

The book provides knowledge about how smell works, which may help readers become more attentive to olfactory cues, but it is not a self-improvement manual. It aims to inform and fascinate rather than provide training exercises.

The Bottom Line

The Forgotten Sense is a delightful and insightful read that successfully brings the science of smell into the spotlight. Jonas Olofsson’s clear writing and unique perspective make complex neuroscience feel personal and relevant. Whether you are a longtime enthusiast of brain science or just someone who loves a good popular science book, this volume deserves a place on your shelf. It reminds us that even the most familiar senses hold mysteries worth exploring.

This book is an educational resource and is not intended to diagnose or treat any condition. The information presented is based on current scientific understanding and should not replace professional medical advice.

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Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.

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