{"product_id":"make-time-how-to-focus-on-what-matters-every-day-0593079582-iisf","title":"Make Time: How to Focus on What Matters Every Day","description":"\u003ch2\u003eAbout the Authors\u003c\/h2\u003e\u003cp\u003eJake Knapp and John Zeratsky, the creative minds behind the Google Ventures “Design Sprint” and authors of \u003cem\u003eSprint\u003c\/em\u003e, bring their product design and innovation expertise to the world of productivity. Their unique perspective focuses on real-world effectiveness rather than abstract theory. Combined, their experience helps readers cut through the noise and build lasting habits that stick.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Make Time All About?\u003c\/h2\u003e\u003cp\u003eIn our hyperconnected world, distractions are everywhere. \u003cem\u003eMake Time: How to Focus on What Matters Every Day\u003c\/em\u003e is a refreshingly practical guide by former Google designers Jake Knapp and John Zeratsky. Instead of promising a complete life overhaul, this book offers a customizable framework to help you reclaim your time and attention. The core idea is simple: each day, choose a single “Highlight” — the one thing you want to make time for — then use a set of tactics to protect your focus and energy. It’s not about doing more; it’s about doing what matters.\u003c\/p\u003e\n\n\u003ch2\u003eCore Concepts: The Highlight and More\u003c\/h2\u003e\u003cp\u003eThe book is built around four steps: Highlight, Laser, Energize, and Reflect. The \u003cstrong\u003eHighlight\u003c\/strong\u003e is the centrepiece — a single priority that gives your day direction. \u003cstrong\u003eLaser\u003c\/strong\u003e is about creating uninterrupted focus time by removing distractions (like your phone or email). \u003cstrong\u003eEnergize\u003c\/strong\u003e covers simple tactics to boost your physical and mental energy, such as walking, exercising, or taking breaks. Finally, \u003cstrong\u003eReflect\u003c\/strong\u003e helps you evaluate your day and fine-tune your system. The authors present over 80 tactics, allowing you to pick and choose what fits your life.\u003c\/p\u003e\n\n\u003ch2\u003eKey Takeaways from Make Time\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with your Highlight:\u003c\/strong\u003e Pick one meaningful task each day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaser mode:\u003c\/strong\u003e Eliminate distractions by blocking out time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergize your body:\u003c\/strong\u003e Simple physical habits boost mental focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReflect daily:\u003c\/strong\u003e Adjust your approach based on what worked.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Should Read This Book?\u003c\/h2\u003e\u003cp\u003eThis book is ideal for anyone who feels overwhelmed by constant busyness and wants practical, science-backed strategies to focus on what truly matters. Whether you’re a student, a professional, or a parent juggling multiple roles, the advice is adaptable. It’s especially helpful for those who have tried other productivity systems but found them too rigid or time-consuming.\u003c\/p\u003e\n\n\u003ch2\u003eHow Does Make Time Compare to Other Productivity Books?\u003c\/h2\u003e\u003cp\u003eUnlike \u003cem\u003eThe 7 Habits of Highly Effective People\u003c\/em\u003e or \u003cem\u003eGetting Things Done\u003c\/em\u003e, \u003cem\u003eMake Time\u003c\/em\u003e is lighter on theory and heavier on immediate action. It’s designed for people who want quick wins without overhauling their entire system. Where \u003cem\u003eDeep Work\u003c\/em\u003e focuses on long stretches of concentration, \u003cem\u003eMake Time\u003c\/em\u003e emphasizes daily prioritization and energy management. It complements these other books by providing a simple, repeatable framework.\u003c\/p\u003e\n\n\u003ch2\u003ePros and Cons of Make Time\u003c\/h2\u003e\u003ch3\u003ePros\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eActionable:\u003c\/strong\u003e Every chapter ends with specific, easy-to-try tactics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible:\u003c\/strong\u003e You don’t have to follow everything — pick what suits you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngaging:\u003c\/strong\u003e Written with humour and real-life examples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScience-backed:\u003c\/strong\u003e Tactics are grounded in behavioural psychology and biology.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCons\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSome tactics may feel obvious:\u003c\/strong\u003e If you’re already familiar with productivity basics, certain ideas could seem repetitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRequires consistent effort:\u003c\/strong\u003e Like any habit, results depend on regular practice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLess structure than some systems:\u003c\/strong\u003e The lack of a fixed plan can be less appealing for those who prefer strict routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFinal Verdict\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eMake Time\u003c\/em\u003e is a valuable addition to any productivity library. It’s practical, encouraging, and surprisingly fun to read. If you’re tired of feeling busy but unproductive, the Highlight method can help you regain control. Individual results will vary, but the tools are solid and worth trying.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDisclaimer: This book is for educational purposes and does not replace professional advice. Results may vary.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jake Knapp \u0026 John Zeratsky","offers":[{"title":"Default Title","offer_id":48337587831022,"sku":null,"price":65.13,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/8127OzsAQVL._SL1500_ce03b19f-a150-4fa8-8164-5c7d79b64ad1.jpg?v=1784296540","url":"https:\/\/vitamin4ca.com\/products\/make-time-how-to-focus-on-what-matters-every-day-0593079582-iisf","provider":"vitamin4ca","version":"1.0","type":"link"}