{"product_id":"incognito-the-secret-lives-of-the-brain-0307389928","title":"Incognito: The Secret Lives of the Brain","description":"\u003ch2\u003eAbout This Book\u003c\/h2\u003e\u003cp\u003eIncognito: The Secret Lives of the Brain is a popular science book that explores the hidden workings of the brain. The book examines how unconscious neural processes influence behaviour, perception, and decision-making. David Eagleman presents neuroscience concepts in an accessible way for readers interested in understanding the brain's role in everyday experience.\u003c\/p\u003e\u003ch2\u003eKey Topics Covered\u003c\/h2\u003e\u003cp\u003eThe book discusses how the brain processes information beyond conscious awareness and explores concepts related to perception, memory, and neural adaptation. Eagleman uses examples and neuroscience research to illustrate how the brain constructs our understanding of reality. The book is designed for readers curious about neuroscience who may not have a scientific background.\u003c\/p\u003e\u003ch2\u003eWho This Book Is For\u003c\/h2\u003e\u003cp\u003eThis book appeals to anyone interested in popular science and neuroscience. It is suitable for students of psychology and cognitive science, as well as general readers seeking an  to how the brain works. The conversational writing style makes complex neuroscience topics accessible to a broad audience.\u003c\/p\u003e\u003ch2\u003eAbout the Author\u003c\/h2\u003e\u003cp\u003eDavid Eagleman is the author of Incognito: The Secret Lives of the Brain. The book is part of the popular science genre and has been widely read by those interested in neuroscience and brain function.\u003c\/p\u003e","brand":"David Eagleman","offers":[{"title":"Default Title","offer_id":48327038632174,"sku":null,"price":32.83,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/619NwXdU9gL._SL1500_ac614cef-d5c3-4f14-8b1f-0f26bcd83de3.jpg?v=1784175375","url":"https:\/\/vitamin4ca.com\/products\/incognito-the-secret-lives-of-the-brain-0307389928","provider":"vitamin4ca","version":"1.0","type":"link"}