{"product_id":"incognito-the-secret-lives-of-the-brain-0307377334","title":"Incognito: The Secret Lives of the Brain","description":"\u003ch2\u003eAbout the Author: David Eagleman\u003c\/h2\u003e\u003cp\u003eDavid Eagleman is a neuroscientist at Baylor College of Medicine and a bestselling author renowned for making complex brain science accessible and engaging. His research spans time perception, synesthesia, and brain plasticity, and he has written extensively for popular audiences. In \u003cem\u003eIncognito\u003c\/em\u003e, Eagleman brings both scientific rigour and a storyteller's flair, drawing on cutting-edge research and real-world case studies to illuminate the secret lives of the brain.\u003c\/p\u003e\u003ch2\u003eWhat Makes Incognito a Must-Read for Brain Enthusiasts?\u003c\/h2\u003e\u003cp\u003eDavid Eagleman's \u003cem\u003eIncognito: The Secret Lives of the Brain\u003c\/em\u003e takes readers on an eye-opening journey into the subconscious machinery that drives our thoughts, actions, and decisions. Far from being the captains of our own ship, Eagleman argues that most of what we do is orchestrated by neural processes hidden from our conscious awareness. This book seamlessly blends neuroscience, psychology, and philosophy to challenge how we think about identity, free will, and responsibility.\u003c\/p\u003e\u003ch2\u003eUncovering the Hidden Workings of the Brain\u003c\/h2\u003e\u003cp\u003eWhat if you learned that your brain runs most of your life on autopilot? \u003cem\u003eIncognito\u003c\/em\u003e reveals the astonishing extent of unconscious processing—from how we perceive the world to why we develop habits and even moral intuitions. Eagleman uses vivid examples, such as patients on Parkinson's medications who develop compulsive gambling behaviours, to illustrate how slight chemical imbalances can profoundly alter personality and decision-making. The book also explores cases of phantom limbs, blindsight, and split-brain patients, offering a window into the brain's remarkable adaptability and its many hidden circuits.\u003c\/p\u003e\u003ch2\u003eKey Topics Explored in Incognito\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe unconscious mind:\u003c\/strong\u003e How the brain processes information and makes decisions without our awareness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeural underpinnings of behaviour:\u003c\/strong\u003e The role of neurotransmitters and brain structures in shaping actions, from addiction to altruism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree will and responsibility:\u003c\/strong\u003e Challenging conventional notions of blame and punishment in light of neural determinism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrain disorders and their lessons:\u003c\/strong\u003e Insights from Parkinson's disease, Capgras syndrome, and other conditions that reveal how the brain constructs reality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe future of neuroscience:\u003c\/strong\u003e How emerging technologies might change our understanding of consciousness and identity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho Should Read This Book?\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eIncognito\u003c\/em\u003e is perfect for anyone curious about why we think and act the way we do. Whether you're a student of psychology, a professional in neuroscience, or simply a lifelong learner, Eagleman's clear explanations and engaging anecdotes make the science accessible. Readers have praised the book for its ability to demystify complex ideas with humour and insight, making it a valuable addition to any bookshelf. It is an educational resource and not a substitute for professional medical advice.\u003c\/p\u003e\u003cp\u003eDive into the hidden universe of your brain and discover the forces that shape your every experience. \u003cem\u003eIncognito\u003c\/em\u003e will change the way you see yourself—and the world around you.\u003c\/p\u003e","brand":"David Eagleman","offers":[{"title":"Default Title","offer_id":48327061537006,"sku":null,"price":63.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/81h3iPdrGUL._SL1500.jpg?v=1784175885","url":"https:\/\/vitamin4ca.com\/products\/incognito-the-secret-lives-of-the-brain-0307377334","provider":"vitamin4ca","version":"1.0","type":"link"}