{"product_id":"incognito-the-secret-lives-of-the-brain-0307377334-ruaj","title":"Incognito: The Secret Lives of the Brain","description":"\u003ch2\u003eWho Is David Eagleman?\u003c\/h2\u003e\u003cp\u003eDavid Eagleman is a renowned neuroscientist whose work on brain plasticity, time perception, and the unconscious has captivated the scientific community. His research is widely published, and he brings a gift for clear explanation to this book. \u003cem\u003eIncognito\u003c\/em\u003e reflects his passion for making neuroscience accessible to everyone, blending expertise with engaging storytelling.\u003c\/p\u003e\u003ch2\u003eHow Does the Brain Operate Below Our Awareness?\u003c\/h2\u003e\u003cp\u003eEagleman posits that consciousness is merely the tip of the iceberg. Beneath your awareness, the brain runs countless operations—from regulating your heartbeat to processing complex social cues—without any conscious input. Employing real-world examples, such as how Parkinson's patients on medication sometimes develop compulsive gambling habits, he illustrates how tiny chemical changes can dramatically alter behaviour. This section delves into the neural circuits that operate incognito, challenging the notion of full control.\u003c\/p\u003e\u003ch2\u003eKey Themes and Insights\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnconscious Decision-Making:\u003c\/strong\u003e How your brain makes choices before you're aware of them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeural Plasticity:\u003c\/strong\u003e The brain's ability to rewire itself in response to experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConfabulation:\u003c\/strong\u003e Why we often invent stories to explain our actions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Law and the Brain:\u003c\/strong\u003e Implications of neuroscience for legal responsibility.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat Makes This Book a Must-Read for Neuroscience Enthusiasts?\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eIncognito\u003c\/em\u003e is a captivating journey into the unconscious mind. Eagleman combines cutting-edge research with vivid storytelling to make complex concepts accessible. Whether you're a student of neuropsychology or simply curious about the brain's hidden machinery, this book offers a compelling look at the forces that shape our behaviour.\u003c\/p\u003e\u003ch2\u003eHow to Choose the Right Neuropsychology Book\u003c\/h2\u003e\u003cp\u003eFor readers new to the field, \u003cem\u003eIncognito\u003c\/em\u003e serves as an excellent starting point. It is written for a general audience and requires no prior neuroscience knowledge. For those already familiar with the basics, it offers fresh perspectives and thought-provoking insights. The book balances scientific depth with engaging anecdotes, making it suitable for both self-study and academic enrichment.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eIs this book suitable for beginners?\u003c\/h3\u003e\u003cp\u003eAbsolutely. Eagleman explains complex ideas in a conversational tone, making it ideal for anyone curious about the brain.\u003c\/p\u003e\u003ch3\u003eDoes it cover the latest research?\u003c\/h3\u003e\u003cp\u003ePublished in 2011, the book draws on contemporary neuroscience and remains highly relevant, with topics that continue to be at the forefront of the field.\u003c\/p\u003e\u003ch3\u003eIs this a textbook or a popular science book?\u003c\/h3\u003e\u003cp\u003eIt is primarily a popular science book, but it is also used in university courses due to its clarity and depth.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis book is for informational purposes only and not a substitute for professional medical advice.\u003c\/em\u003e\u003c\/p\u003e","brand":"David Eagleman","offers":[{"title":"Default Title","offer_id":48327076741358,"sku":null,"price":63.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/81h3iPdrGUL._SL1500_71385d7c-9d79-4f4e-8e8c-60b78eea6927.jpg?v=1784176178","url":"https:\/\/vitamin4ca.com\/products\/incognito-the-secret-lives-of-the-brain-0307377334-ruaj","provider":"vitamin4ca","version":"1.0","type":"link"}