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Evolutionary Psychology (The Basics)

$70.14

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S 2-4 33"-34" 26"-27" 36"-37"
M 6-8 35"-36" 28"-29" 38"-39"
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XS 0 78.7-81.2 60.9-63.5 86.3-88.9
S 2-4 83.8-86.3 66-68.5 91.4-93.9
M 6-8 88.9-91.4 71.1-73.6 96.5-99
L 10-12 93.9-99 76.2-81.2 101.6-106.6
XL 14 101.6-106.6 81.2-88.9 109.2-114.3

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S 2 33"-34" 26"-27" 35"-37"
M 4 35"-36" 28"-29" 37"-38"
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XL 8 40"-42" 33"-35" 42"-44"

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Evolutionary Psychology (The Basics)

Evolutionary Psychology (The Basics)

$70.14

What Is Evolutionary Psychology?

Evolutionary psychology is a scientific discipline that applies principles of evolution—such as natural selection, adaptation, and reproductive fitness—to understand human behaviour and cognition. This approach posits that many of our psychological traits are evolved solutions to problems faced by our ancestors, such as finding food, avoiding predators, and forming social bonds. By examining the mind through an evolutionary lens, we can gain deeper insights into why we think, feel, and act the way we do.

The field draws on research from anthropology, biology, and neuroscience to build a comprehensive picture of human nature. It argues that the human mind is not a blank slate but is equipped with specialized modules that handle tasks like language acquisition, mate selection, and cooperation. These modules were shaped over millennia and continue to influence modern behaviour, even in environments vastly different from those of our ancestors.

Core Concepts and Theories

Central to evolutionary psychology is the concept of the environment of evolutionary adaptedness (EEA)—the ancestral environment in which our psychological mechanisms evolved. Understanding the EEA helps explain why certain behaviours are universal, such as fear of snakes or a preference for sweet foods. Another key idea is modularity of mind: the brain consists of domain-specific modules that process information efficiently. This perspective challenges the notion of a general-purpose learning mechanism and provides a framework for understanding cognitive biases and heuristics.

Key theories include inclusive fitness, which explains altruistic behaviour toward relatives; parental investment theory, which predicts differences in mating strategies; and sexual selection, which accounts for the evolution of traits that enhance mating success. These theories are applied to topics like jealousy, mate preferences, and parental care. The book also explores reciprocal altruism and the evolution of cooperation, shedding light on how trust and social norms emerge.

Applications of Evolutionary Psychology

Evolutionary psychology has practical implications across many fields. In mental health, it helps us understand the origins of anxiety and depression as responses to ancestral threats. In marketing and consumer behaviour, it reveals why certain products appeal to evolved desires for status or security. In education, it can inform teaching methods by aligning with how our brains naturally learn. Organisational psychology uses evolutionary insights to improve teamwork, leadership, and conflict resolution by recognising deep-seated motivations.

By understanding the evolutionary roots of behaviour, individuals can gain greater self-awareness and improve their relationships. For example, recognising how jealousy may have served a protective function can help manage it constructively. Understanding in-group/out-group dynamics can reduce prejudice and foster cooperation.

Criticisms and Ongoing Debates

Like any scientific field, evolutionary psychology faces criticism. Some argue that it relies too heavily on adaptive explanations that are difficult to test. Others caution against biological determinism, emphasising that culture and learning play powerful roles. However, most evolutionary psychologists acknowledge that behaviour results from an interaction between evolved predispositions and environmental factors. The field continues to evolve, incorporating insights from epigenetics, gene-culture coevolution, and behavioural ecology.

This book presents a balanced view, presenting both evidence and counterarguments. It encourages critical thinking and shows how evolutionary explanations complement, rather than replace, other perspectives.

Who Would Benefit from This Book?

This title is an excellent starting point for anyone curious about human behaviour. Students of psychology, sociology, and anthropology will find it a useful overview. Professionals in fields like human resources, marketing, and education can apply its insights to their work. General readers with an interest in science and human nature will also enjoy the engaging style. No prior background in psychology or evolution is required, making it accessible to all.

As part of a series known for its clear explanations, this book strikes a balance between depth and readability. It is designed to inform, provoke thought, and inspire further exploration. By the end, readers will have a solid foundation in evolutionary psychology and a new appreciation for the forces that shape our minds.

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Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.

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