{"product_id":"evolutionary-bases-of-consumption-080585150x","title":"The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)","description":"\u003ch2\u003eWhat Is Evolutionary Consumption?\u003c\/h2\u003e\u003cp\u003eEver wonder why you're drawn to certain products? Gad Saad's book explores how our ancestral past shapes modern buying decisions. It argues that many preferences aren't merely cultural but stem from evolutionary adaptations—from food choices rooted in calorie needs to luxury goods as signals of social status. Understanding these deep-seated instincts lets marketers create strategies that resonate on a fundamental level.\u003c\/p\u003e\u003ch2\u003eWhy This Book Matters\u003c\/h2\u003e\u003cp\u003eIn a crowded field, this book stands out by offering a scientifically grounded perspective that moves beyond demographics to the core drivers of human behaviour. By integrating biology, anthropology, and psychology, it provides a holistic and accessible view of consumption. For anyone serious about understanding consumers, it's an indispensable resource that will transform your approach to marketing.\u003c\/p\u003e\u003ch2\u003eKey Takeaways from This Book\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eConsumer behaviour can be understood through natural and sexual selection.\u003c\/li\u003e\n\u003cli\u003eProducts often serve as tools for signalling fitness and social status.\u003c\/li\u003e\n\u003cli\u003eMarketing strategies work best when they tap into evolved psychological mechanisms.\u003c\/li\u003e\n\u003cli\u003eCross-cultural similarities in preferences may have evolutionary origins.\u003c\/li\u003e\n\u003cli\u003eThe book offers a framework for predicting trends using evolutionary logic.\u003c\/li\u003e\n\u003cli\u003eEmotions and heuristics from ancestral decision-making still influence purchases today.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho Should Read This Book?\u003c\/h2\u003e\u003cp\u003eThis book is ideal for marketing professionals seeking a deeper theoretical foundation, advertising executives looking for fresh approaches, and students of consumer psychology wanting to go beyond conventional wisdom. Academics in evolutionary psychology will find valuable bridges to applied marketing. Anyone curious about the biological roots of everyday choices will find it enlightening—whether new to the field or a seasoned researcher.\u003c\/p\u003e\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eThe Evolutionary Bases of Consumption, written by Gad Saad, offers a unique lens on consumer behaviour by applying evolutionary psychology to marketing. It challenges traditional models and provides a deeper understanding of why consumers choose what they do. Part of the Marketing and Consumer Psychology Series, this work bridges biology and business, presenting a comprehensive framework for analyzing preferences through an evolutionary lens. This paperback edition is essential for any marketer or psychologist seeking to understand the roots of consumer behaviour.\u003c\/p\u003e\u003ch2\u003eAbout the Marketing and Consumer Psychology Series\u003c\/h2\u003e\u003cp\u003eThis series brings together cutting-edge research at the intersection of marketing and psychology. Each volume focuses on a specific aspect of consumer behaviour, offering both theoretical depth and practical applications. The Evolutionary Bases of Consumption is a standout contribution that applies evolutionary theory to marketing, setting a new standard for interdisciplinary research in the field.\u003c\/p\u003e","brand":"Gad Saad","offers":[{"title":"Default Title","offer_id":48338547376366,"sku":null,"price":101.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/1158\/7822\/files\/6156t6GYHmL._SL1360.jpg?v=1784304964","url":"https:\/\/vitamin4ca.com\/products\/evolutionary-bases-of-consumption-080585150x","provider":"vitamin4ca","version":"1.0","type":"link"}