{"product_id":"emotional-design-why-we-love-or-hate-everyday-things-0465051359","title":"Emotional Design: Why We Love (or Hate) Everyday Things","description":"\u003ch2\u003eKey Takeaways\u003c\/h2\u003e\u003cp\u003eDon Norman introduces three layers of emotional processing: \u003cstrong\u003evisceral\u003c\/strong\u003e (instant gut reactions), \u003cstrong\u003ebehavioural\u003c\/strong\u003e (the pleasure of use), and \u003cstrong\u003ereflective\u003c\/strong\u003e (the meaning and memories tied to an object). These levels explain why a stunning but clumsy product often fails, while a simple, well-functioning one can become a cherished favourite. Great design must address all three, as emotion is not separate from usability—it's essential. Readers gain a fresh appreciation for how aesthetics, function, and personal significance intertwine.\u003c\/p\u003e\u003ch2\u003eOverview of the Book\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eEmotional Design: Why We Love (or Hate) Everyday Things\u003c\/em\u003e by Don Norman examines the strong role emotions play in how we interact with objects around us. Whether it's a beloved coffee mug or a frustrating smartphone interface, Norman reveals how design choices influence our feelings and actions. This book bridges cognitive science and design, offering a new perspective on why some products delight and others annoy. Aimed at designers, marketers, or anyone curious about the hidden psychology of daily life, it provides a compelling framework for understanding emotional responses to design.\u003c\/p\u003e\u003ch2\u003eWho Should Read This?\u003c\/h2\u003e\u003cp\u003eThis book is perfect for designers, product managers, and entrepreneurs who want to craft more engaging products. It's also valuable for psychologists, marketers, and anyone fascinated by human behaviour. Beyond professionals, it gives everyday consumers a fresh lens to examine their own attachments and frustrations. Norman's accessible writing makes complex ideas clear without sacrificing depth.\u003c\/p\u003e\u003ch2\u003eComparison with Similar Books\u003c\/h2\u003e\u003cp\u003eWhile \u003cem\u003eThe Design of Everyday Things\u003c\/em\u003e (also by Norman) focuses on usability and affordances, \u003cem\u003eEmotional Design\u003c\/em\u003e explores the emotional and experiential side. It complements works like Daniel Kahneman's on thinking and feeling. For those interested in product design, this book fills a gap often missed by purely technical or purely artistic viewpoints.\u003c\/p\u003e\u003ch2\u003eWhat Makes This Book Unique?\u003c\/h2\u003e\u003cp\u003eUnlike many design books that concentrate solely on function or aesthetics, \u003cem\u003eEmotional Design\u003c\/em\u003e places emotion at the forefront. Drawing on Norman's cognitive science background, it explains why we form emotional bonds with objects. The book challenges the idea that usability alone decides success, arguing that pleasure, joy, and even pride are critical. It's a refreshing break from dry manuals, blending real-world examples with psychological insight. Readers often call it a favourite for changing how they see ordinary things.\u003c\/p\u003e\u003ch2\u003eFinal Verdict\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eEmotional Design: Why We Love (or Hate) Everyday Things\u003c\/em\u003e is a thought-provoking, imaginative read that will transform how you interact with the world. Its insights are timeless and highly relevant in an age of user experience and emotional branding. This book is a valuable addition to any design library and a delightful exploration for curious minds.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e This book is for informational and educational purposes only. It is not a substitute for professional psychological or medical advice.\u003c\/p\u003e","brand":"Don Norman","offers":[{"title":"Default Title","offer_id":48332110135534,"sku":null,"price":108.75,"currency_code":"CAD","in_stock":true}],"url":"https:\/\/vitamin4ca.com\/products\/emotional-design-why-we-love-or-hate-everyday-things-0465051359","provider":"vitamin4ca","version":"1.0","type":"link"}