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Why We Remember: Unlocking Memory's Power to Hold on to What Matters

$43.56

Dresses Size Chart

Dress Size Chart (Inch)
DRESSES
SIZE IN INCHES
SIZE US / CAN BUST WAIST HIPS
XS 0 31"-32" 24"-25" 34"-35"
S 2-4 33"-34" 26"-27" 36"-37"
M 6-8 35"-36" 28"-29" 38"-39"
L 10-12 37"-39" 30"-32" 40"-42"
XL 14 40"-42" 33"-35" 43"-45"
Dress Size Chart (cm)
DRESSES
SIZE IN CM
SIZE US / CAN BUST WAIST HIPS
XS 0 78.7-81.2 60.9-63.5 86.3-88.9
S 2-4 83.8-86.3 66-68.5 91.4-93.9
M 6-8 88.9-91.4 71.1-73.6 96.5-99
L 10-12 93.9-99 76.2-81.2 101.6-106.6
XL 14 101.6-106.6 81.2-88.9 109.2-114.3

Swimwear Size Chart

Dress Size Chart (Inch)
SWIMWEAR
SIZE IN INCHES
SIZE US / CAN BUST WAIST HIPS
XS 0 31"-32" 24"-25" 33"-34"
S 2 33"-34" 26"-27" 35"-37"
M 4 35"-36" 28"-29" 37"-38"
L 6 37"-39" 30"-32" 39"-41"
XL 8 40"-42" 33"-35" 42"-44"

Shoes Size Chart

US EURO UK AUS JAPAN CHINA
5 35-36 3 3.5 21.5 35
5.5 36 3.5 4 22 35.5
6 36-37 4 4.5 22.5 36
6.5 37 4.5 5 23 36.5
7 37-38 5 5.5 23.5 37
7.5 38 5.5 6 24 37.5
8 38-39 6 6.5 24.5 38
8.5 39 6.5 7 25 38.5
9 39-40 7 7.5 25.5 39
9.5 40 7.5 8 26 39.5
10 40-41 8 8.5 26.5 40
11 41-42 9 9.5 27.5 41

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Rochester, New York 14606
United States
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Why We Remember: Unlocking Memory's Power to Hold on to What Matters

Why We Remember: Unlocking Memory's Power to Hold on to What Matters

$43.56

Who Should Read Why We Remember?

If you have ever marvelled at how your brain stores a childhood moment or wondered why some names slip your mind, this book is for you. Dr. Charan Ranganath's Why We Remember is a captivating look at the science of memory, perfect for students of biology and psychology, educators, and anyone curious about the inner workings of the mind. Written in an engaging but rigorous style, it offers practical insights for lifelong learners and professionals alike. Whether you're a busy parent trying to retain new information or a senior interested in ageing and cognition, this book provides a deeper understanding of memory's role in our lives.

Key Concepts Explored in This Book

Why We Remember introduces several groundbreaking ideas, including the concept that our brains are wired to prioritize distinctive, surprising, or rewarding information. Ranganath explains how neurotransmitters like dopamine strengthen memory traces, and he explores the difference between prospective memory—remembering to do something in the future—and retrospective memory. The book also delves into déjà vu, false memories, and the causes of memory decline in conditions like Alzheimer's disease. Each chapter builds on the last, creating a comprehensive picture of modern memory research. For example, Ranganath discusses how attention and meaning shape what we remember, offering evidence-based strategies such as retrieval practice to enhance learning. These insights are not just academic; they have real-world applications for improving study habits and maintaining relationships.

What Is Why We Remember About?

At its heart, Why We Remember is a journey through the brain's intricate memory systems. Drawing on decades of neuroscience, Ranganath explains how the hippocampus, prefrontal cortex, and other regions work together to encode, store, and recall memories. He challenges the common belief that forgetting is a failure, instead framing it as a feature of a healthy brain. The book combines personal anecdotes with cutting-edge research, making complex concepts accessible to anyone. Ranganath's engaging style—filled with real-world examples—transforms what could be a dry subject into a fascinating exploration of human experience. This isn't just a textbook; it's a thoughtful guide that helps readers appreciate why our minds hold onto what truly matters.

The Science Behind Human Memory

Memory is not a single process but a collection of interacting systems. Ranganath distinguishes between short-term and long-term memory, explicit and implicit memory, and episodic versus semantic memory. He explains how emotions influence memory retention and why some memories fade while others last a lifetime. Crucially, he highlights that memories are reconstructed each time we recall them, meaning they are dynamic records rather than static snapshots. The book also examines the impact of ageing, stress, and sleep on memory, offering evidence-based strategies to support cognitive health. Ranganath references research from his own lab and other leading neuroscientists, providing a solid scientific foundation without overwhelming the reader. Understanding these mechanisms can help anyone optimize their learning and cognitive function.

Frequently Asked Questions

Is this book based on scientific research?

Yes. Dr. Charan Ranganath is a renowned neuroscientist and professor at UC Davis. The book is grounded in decades of peer-reviewed research from his lab and others in the field. He presents the science in an accessible way without oversimplifying.

Does the book provide memory improvement techniques?

While the primary focus is on understanding memory, Ranganath offers practical insights based on how memory works. He discusses strategies like spaced repetition and elaborative encoding that can help with learning and retention.

Can this book help with memory loss?

The book is educational and does not claim to treat or any medical condition. It explains the mechanisms behind memory loss in ageing and disease, which may be informative for those seeking to understand the science behind memory decline.

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Things You Need to Know

Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.

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