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Emotional Design: Why We Love (or Hate) Everyday Things

$108.75

Dresses Size Chart

Dress Size Chart (Inch)

DRESSES SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	34"-35"
S	2-4	33"-34"	26"-27"	36"-37"
M	6-8	35"-36"	28"-29"	38"-39"
L	10-12	37"-39"	30"-32"	40"-42"
XL	14	40"-42"	33"-35"	43"-45"

Dress Size Chart (cm)

DRESSES SIZE IN CM
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	78.7-81.2	60.9-63.5	86.3-88.9
S	2-4	83.8-86.3	66-68.5	91.4-93.9
M	6-8	88.9-91.4	71.1-73.6	96.5-99
L	10-12	93.9-99	76.2-81.2	101.6-106.6
XL	14	101.6-106.6	81.2-88.9	109.2-114.3

Swimwear Size Chart

Dress Size Chart (Inch)

SWIMWEAR SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	33"-34"
S	2	33"-34"	26"-27"	35"-37"
M	4	35"-36"	28"-29"	37"-38"
L	6	37"-39"	30"-32"	39"-41"
XL	8	40"-42"	33"-35"	42"-44"

Shoes Size Chart

US	EURO	UK	AUS	JAPAN	CHINA
5	35-36	3	3.5	21.5	35
5.5	36	3.5	4	22	35.5
6	36-37	4	4.5	22.5	36
6.5	37	4.5	5	23	36.5
7	37-38	5	5.5	23.5	37
7.5	38	5.5	6	24	37.5
8	38-39	6	6.5	24.5	38
8.5	39	6.5	7	25	38.5
9	39-40	7	7.5	25.5	39
9.5	40	7.5	8	26	39.5
10	40-41	8	8.5	26.5	40
11	41-42	9	9.5	27.5	41

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Approved Return Address
Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

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Emotional Design: Why We Love (or Hate) Everyday Things

$108.75

Description
Additional Information

Key Takeaways

Don Norman introduces three layers of emotional processing: visceral (instant gut reactions), behavioural (the pleasure of use), and reflective (the meaning and memories tied to an object). These levels explain why a stunning but clumsy product often fails, while a simple, well-functioning one can become a cherished favourite. Great design must address all three, as emotion is not separate from usability—it's essential. Readers gain a fresh appreciation for how aesthetics, function, and personal significance intertwine.

Overview of the Book

Emotional Design: Why We Love (or Hate) Everyday Things by Don Norman examines the strong role emotions play in how we interact with objects around us. Whether it's a beloved coffee mug or a frustrating smartphone interface, Norman reveals how design choices influence our feelings and actions. This book bridges cognitive science and design, offering a new perspective on why some products delight and others annoy. Aimed at designers, marketers, or anyone curious about the hidden psychology of daily life, it provides a compelling framework for understanding emotional responses to design.

Who Should Read This?

This book is perfect for designers, product managers, and entrepreneurs who want to craft more engaging products. It's also valuable for psychologists, marketers, and anyone fascinated by human behaviour. Beyond professionals, it gives everyday consumers a fresh lens to examine their own attachments and frustrations. Norman's accessible writing makes complex ideas clear without sacrificing depth.

Comparison with Similar Books

While The Design of Everyday Things (also by Norman) focuses on usability and affordances, Emotional Design explores the emotional and experiential side. It complements works like Daniel Kahneman's on thinking and feeling. For those interested in product design, this book fills a gap often missed by purely technical or purely artistic viewpoints.

What Makes This Book Unique?

Unlike many design books that concentrate solely on function or aesthetics, Emotional Design places emotion at the forefront. Drawing on Norman's cognitive science background, it explains why we form emotional bonds with objects. The book challenges the idea that usability alone decides success, arguing that pleasure, joy, and even pride are critical. It's a refreshing break from dry manuals, blending real-world examples with psychological insight. Readers often call it a favourite for changing how they see ordinary things.

Final Verdict

Emotional Design: Why We Love (or Hate) Everyday Things is a thought-provoking, imaginative read that will transform how you interact with the world. Its insights are timeless and highly relevant in an age of user experience and emotional branding. This book is a valuable addition to any design library and a delightful exploration for curious minds.

Disclaimer: This book is for informational and educational purposes only. It is not a substitute for professional psychological or medical advice.

Important Information

Things You Need to Know

Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.