Collective Illusions: Conformity, Complicity & the Scienc...

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Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

$50.02

Dresses Size Chart

Dress Size Chart (Inch)

DRESSES SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	34"-35"
S	2-4	33"-34"	26"-27"	36"-37"
M	6-8	35"-36"	28"-29"	38"-39"
L	10-12	37"-39"	30"-32"	40"-42"
XL	14	40"-42"	33"-35"	43"-45"

Dress Size Chart (cm)

DRESSES SIZE IN CM
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	78.7-81.2	60.9-63.5	86.3-88.9
S	2-4	83.8-86.3	66-68.5	91.4-93.9
M	6-8	88.9-91.4	71.1-73.6	96.5-99
L	10-12	93.9-99	76.2-81.2	101.6-106.6
XL	14	101.6-106.6	81.2-88.9	109.2-114.3

Swimwear Size Chart

Dress Size Chart (Inch)

SWIMWEAR SIZE IN INCHES
SIZE	US / CAN	BUST	WAIST	HIPS
XS	0	31"-32"	24"-25"	33"-34"
S	2	33"-34"	26"-27"	35"-37"
M	4	35"-36"	28"-29"	37"-38"
L	6	37"-39"	30"-32"	39"-41"
XL	8	40"-42"	33"-35"	42"-44"

Shoes Size Chart

US	EURO	UK	AUS	JAPAN	CHINA
5	35-36	3	3.5	21.5	35
5.5	36	3.5	4	22	35.5
6	36-37	4	4.5	22.5	36
6.5	37	4.5	5	23	36.5
7	37-38	5	5.5	23.5	37
7.5	38	5.5	6	24	37.5
8	38-39	6	6.5	24.5	38
8.5	39	6.5	7	25	38.5
9	39-40	7	7.5	25.5	39
9.5	40	7.5	8	26	39.5
10	40-41	8	8.5	26.5	40
11	41-42	9	9.5	27.5	41

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Rochester, New York 14606
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Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

$50.02

Description
Additional Information

Overview of Collective Illusions

Have you ever nodded along in a meeting despite disagreeing inside? That’s a collective illusion. In this hardcover book, Todd Rose, a Harvard-trained researcher, explains how we misread social norms and end up making decisions that clash with our private beliefs. Drawing on cutting-edge behavioural science, Rose unpacks the gap between what we think others want and what they actually think, showing how this gap fuels everything from fashion trends to political polarisation.

Who Should Read This Book?

If you’re a leader, educator, parent, or simply someone curious about human behaviour, this book offers fresh insights. It’s especially valuable for Canadians navigating group dynamics in the workplace or community. Students of psychology and sociology will appreciate the blend of research and real-world examples. Anyone who has ever felt pressured to conform will find both explanation and practical strategies to resist.

Key Takeaways

Pluralistic ignorance: How we overestimate how much others agree with the status quo.
The power of dissent: One voice can shatter a false consensus.
Individual agency: Steps to align your actions with your values despite social pressure.
Media influence: How news and social media amplify collective illusions.
Historical examples: From political disasters to marketing successes—and how illusions broke.

How Does It Compare to Other Books on Conformity?

Unlike classics such as The Wisdom of Crowds or Influence, Rose’s book centres on the mismatch between private beliefs and public behaviour. He coins the term “collective illusion” to unify phenomena from groupthink to viral memes. The writing is more accessible than academic texts, mixing storytelling with science. Readers of Rose’s earlier work, The End of Average, will recognise his knack for overturning conventional wisdom.

What Makes This Book a Must-Read?

Rose doesn’t just diagnose the problem—he offers a roadmap for breaking free. The book explains how collective illusions create bad decisions in organizations, politics, and daily life. With practical advice on fostering dissent and thinking independently, it empowers readers to act on their true convictions. Ideal for anyone tired of going along to get along.

Final Thoughts

Collective Illusions is an eye-opening look at why smart people make poor decisions together. Todd Rose gives us the tools to see through false consensus and reclaim our autonomy. This book is for informational purposes only and is not a substitute for professional psychological advice. If you’re ready to question the crowd, start here.

Important Information

Things You Need to Know

Your payment and personal information are protected using industry-standard SSL encryption, and all payments are securely processed through Shopify-approved payment providers. Prices are displayed in Canadian dollars, and applicable taxes are calculated at checkout.

Orders are generally processed within 1–3 business days. Standard delivery to Canada usually takes 5–15 business days after dispatch. Delivery times are estimates and may be affected by carrier delays, customs processing, weather conditions or other circumstances outside our control. Tracking information will be provided when available.

Return requests must be submitted within 30 days of delivery. Vitamins, supplements and health products must be unused, unopened, sealed and returned in their original packaging. Opened products cannot be returned unless they were delivered damaged, defective or incorrect.

Customers are responsible for return shipping costs for unwanted or change-of-mind returns, and a restocking fee of up to 20% may apply. Damaged, defective or incorrect items must be reported within 48 hours of delivery and may qualify for a replacement or full refund.

Refunds are issued to the original payment method after the returned item has been received and inspected. Refund processing may take up to 7 business days. Before returning any product, please contact our customer support team for return authorization. Returns sent without prior approval may be delayed or rejected.

Approved returns must be sent to:

Return Address Fullfillonus #1202
1128 Lexington Ave, Bldg 4 E
Rochester, New York 14606
United States

Refused or unclaimed shipments may only be refunded after they are returned and inspected. Original shipping charges, return shipping costs, customs fees and carrier charges may be deducted from the refund where applicable.

Vitamin4CA.com is operated by Cloverlight LLC.